ࡱ> \[*( B :mailto:J.I.Ellis@sms.ed.ac.uk:mailto:J.I.Ellis@sms.ed.ac.uk6A.I.Brightwell@sms.ed.ac.ukDmailto:A.I.Brightwell@sms.ed.ac.uk/ 0DTimes New Roman(0(z[ 0 DArialNew Roman(0(z[ 0  DCopperplate Gothic Light(z[ 0  F .  @n?" dd@  @@`` @8hh      0AA@P g4YdYd@z[ 0ppp@ <4l 0  g4;d;d@z[ 0(p@ ppʚ;ʚ;<4ddddl|- 0X0___PPT10 ppb___PPT9D/ 0(;" [VENDOMATIC] @" ` P`P7 A.I.Brightwell@sms.ed.ac.uk / J.I.Ellis@sms.ed.ac.uk \0P6$0PU 0U 0 6 The CompanyWe will provide an efficient vending package, from shop-to-machine, for existing food retailers that do not have the resources to take advantage of dense areas of untapped demand, starting in Edinburgh. Players, problem and painMarket definition: Primary constituents are established coffee shops and sandwich bars that do not have market coverage in all busy areas (such as railway stations, bus stations and airports) but want to increase sales and attract interest from new customers in these areas. It is expensive to access these areas with traditional methods, 140,000 per year (and any obvious alternatives). Retailers are scared that locations are being taken advantage of by competitors  we will be their alternative!0ZOur value solutionWe will give companies a presence in busy and untapped areas at a much cheaper cost than alternatives (such as opening new stores or running a kiosk). Through a process of discussion with our customers we will determine desirable locations for our machines. We will take responsibility for placement of the machines, collect and deliver our customers' stock to them, and insure that they are well stocked and that nothing is ever out of date. We will be the first company offering this. Companies will pay us a fixed monthly fee and we will provide everything else  including feedback of what sells well and when. j0ZjWhy we are special]Our Unique Selling Point is that, unlike any other vending machine company, we provide a complete service from shop to machine. We are 100% reliable. We are 100% flexible. We are prepared to expand in line with our customers needs and can adapt our practices to optimise sales when our customers' products are most in demand i.e. during rush hour. ^^  CompetitionStatus Quo: Many companies are happy with their existing methods of distribution. Vending machines: These companies tend to vend only snack food of one variety (like Coke, Cadbury, Klix and Nestle). Kiosks that can be easily relocated: they are costly to run and are not a long-term solution. Shops established in the areas our customers wish to tap. These will be the greatest threat due to existing customer loyalty and variety of food. They aren't as convenient however.0Z Business modelWe will buy machines, hire a van and rent locations. Companies will pay us to vend their products and give them sales feedback. We will receive an extra fee proportional to the number of units we sell through our machines. (  Go to marketOur goto market strategy: Finalise initial contracts Hire van Purchase vending machines Re-brand vending machines Locate and set up vending sites Stock the machines Open for business Our leverage: we are efficient, we work closely with our customers and provide a unique service.H0Z0Za0Za Metrics and moneyBSuccess metrics: how many satisfied customers we have will indicate how well we are doing. We will charge our customers around 10% more than our running costs. This compares favourably with the rental costs of a shop alone (5,500/m vs. 11,667/m, 5 machines vs. shop space). We will also take a charge proportional to the number of units we shift above a certain level, to be agreed with the customer. We won t pay ourselves until we have reached break even. We will reach break even once we have paid off our start up costs as to do so we will be making a profit over our running costs. We have estimated 5,000 start up costs and 5,000/m running costs for 5 machines. 0P  TeamAlistair Brightwell: Responsible for finance, stock and delivery; this includes customer feedback on stock control information. Jonathan Ellis: Responsible for the communication with potential customers, suppliers and recruiting staff. We will be working closely with Pret a Manger who have expressed interest in our plans. We will employ extra staff as we expand the business, the most important aspects to address will be overall management and stock coordination.0Z Timeline and statusXTo date: We have formed a working plan for the company and have colaborated with Pret a Manger, who believe that this idea has real potential for them. Next 2 months: Finalise plans with Pret and re-brand vending machines. Next 6 months: Locate machines and start trading. Where we want to be by this time next year: We want to have 5 machines and be looking at expanding to have another 5. Use of proceeds: Primarily covering running costs, then original start up costs and finally to finance further start ups. All this time we will be contacting potential customers to offer our unique service.Y0PY Why Vendomatic?DWe provide a flexible, efficient and friendly service from shop to machine for existing food retailers. No one quite like us exists in this market. We operate 24 hours a day; other shops can t work like that. We can ensure that our machines are suitably stocked according to the environment within which they are placed. We will provide such an effective service that other potential customers will soon hear of us. ,ZZ/P   Pj ` ̙33` ` ff3333f` 333MMM` f` f` 3b?" dd ,?" dd  %  %" @% ` v?" dd    " @ `@r?" dd   @@``PR ! !@!`!`f"   " @@ ``pj!" !  "    j!" !  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