DIGITAL MARKETPLACE


Welcome to the home of The Digital Marketplace!

This website is primarily for students studying the course "The Digital Marketplace" within the MSc degree of Design and Digital Media. In this course students will evaluate against commercial criteria a prototype commercially oriented web site. This will be, where possible, a site designed and implemented by the student; otherwise a site chosen in consultation with teaching staff. The study centres on what would be required for the development and commercial exploitation of the system designed, and the creation and presentation of a business plan, informed by the system developed, treating the latter as a prototype for a new project. This is set against the general context of business practice: entrepreneurialism, intellectual property, company creation, raising of funding, market assessment, product development, marketing, etc.; as well as relevant aspects of the contemporary cultural and philosophical study of such practices. The course will be based on study of online resources, with discussion in lecture/seminars, and will be relatively self-directed."