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Last Updated Monday, January 12, 2009 9:30

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Useful Resources


	STVP Educators Corner (the Stanford Technology Ventures Program) Visit the website here
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	High-Technology Entrepreneurship Visit the website here
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	Geoff Gregson's Advised Online Startup Resources UK Start-Up Resources: 1- Starting a New Venture in Scotland: Scottish Enterprise Business Gateway 2- Business Mentoring: Scottish Enterprise 3- Help for New Businesses: UK Department of Trade and Industry 4- How to Register a New Company in the UK/Scotland; Companies House 5- The Company Secretary’s Handbook by Helen Ashton (currently 30% off at Amazon - £10.49) 6- Intellectual Property and Registration; UK Patent Office 7- Company and Market Research Resource Other Start-up Resources: 1- Thinking of Starting a Business? Are You Ready? Government of Canada 2- The Wall Street Journal Centre for Entrepreneurs 3- IRS Business Start-up Workshop: For Starting a Business in the US 4- Entrepreneur.Com 5- US Patent Office

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Online Content

	VC blog links 1- The J Curve 2- Venture Blog 3- Allen's Blog 4- Venture Chronicles by Jeff Nolan 5- Beyond VC 6- Seeing Both Sides 7- VC Adventure 8- VC Ball 9- Who Has Time For This
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	Weird Ideas that Work By: Robert I. Sutton View an extract here
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	Entrepreneurs: Social Heros not Solo Heros View an the article here
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	A series of video lectures taken at NUS View an the video here

Optional Books

These books are available in the main library, alternatively, they can be purchased at AMAZON.CO.UK

	CyberBusiness, Mindsets for a Wired Age By: C. Barnatt
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	Multimedia Marketing for Design Firms By: C. Charles and K. Brown
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	Electronic Business Revolution: Opportunities and Challenges in the 21 st Century By:Peter Cunningham and Friedrich Fröschl
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	Information Technology in a Global Business Environment: Readings and Cases By: Deans, C. and Jurison, J


	Technology Ventures: From Idea to Entreprise By: Richard C. Dorf and Tom Byers
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	High Stakes, No Prisoners : A Winner's Tale of Greed and Glory in the Internet Wars By: Charles Ferguson
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	Computers in the Human Context: Information, Technology, Productivity and People By: T. Forester
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	The Road Ahead By: Bill Gates
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	The Consequences of Modernity By: A. Giddens
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	Bootstrap: Lessons Learned in Build a Successful Company from Scratch By: Kenneth L. Hess
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	The Monk and the Riddle By: Randy Komisar
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	E-topia By: William J. Mitchell
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	Crossing the Chasm By:Geoffrey Moore
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	The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan By: John Mullins
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	High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies By: John Nesheim
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	The Digital Architect: A Common-Sense Guide to Using Computer Technology in Design Practice By: K. Sanders
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	Connections: New Ways of Working in the Networked Organization By: L. Sproull and S. Kiesler
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	World Wide Web Marketing: Integrating the Internet into your Marketing Strategy By: J. Stern
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	Weird Ideas that Work By: Robert I. Sutton
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	New Venture Creation – Entrepreneurship for the 21st Century - 6th Edition By: Jeffrey Timmons
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Required Books

We recommend that you purchase this book for you will be using it extensively, both in and out of class. All the required books are available at Blackwell's in South Bridge (Near Old College), alternatively, they can be purchased at AMAZON.CO.UK

	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers Chapter 1, “My Opportunity: Why Will or Won’t This Work?” Order From AMAZON.CO.UK
Paperback: 288 pages; Dimensions (in inches): 0.8 x 6.0 x 9.0 Publisher: Financial Times Prentice Hall; (September 13, 2004) ISBN: 0273663569

**You can also download the eBook version: Students are required to read the ENTIRE book by March 1st, it should take less than five hours to read.
Description:
So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisely and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful enterprise. No budding entrepreneur should leave the day-job or face an investor without having read this book. "The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One

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