| SYLLABUS |

Tutor Office Hours
Location: Office 811, Appleton Tower, School of Informatics, the University of Edinburgh.
Time: Tuesday Between 11:00 and 13:00
| Assessed Coursework: |
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Summary of Intended Learning Outcomes: |
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| Short Description: |
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- Apply the seven forces model to an emerging industry.
- Understand opportunity in a new space from the perspective of a funder.
Session 10 |
"Wrap Up: Case Study | |||||||
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Wed. |
26 Nov. 2008 |
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Ewan McIntosh
Affiliate
Channel 4
| Required Readings | |
| - Handouts | |
| Optional Readings | |
| - Independent research into the social media & educational media sectors. |
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| Online Resources | |
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- Watch Session Video here
Session Resources:
- Define competitive advantage + its components
- Explain the definition of a brand + form strategy to build brand from the early stages of a new venture.
Session 08 |
Making Entrepreneurs | |||||||
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Wed. |
12 Nov. 2008 |
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Randy Haykin
Managing Director
Outlook Ventures
| Required Readings | |
| - The Making of an Entrepreneur (A) - HBS case study |
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| Optional Readings | |
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Crossing the Chasm - Pour your Heart Into It - The Power of Unfair Advantage : How to Create it, Build it, and Use it to Maximum Effect - Hard Drive: Bill Gates and the Making of the Microsoft Empire |
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| Online Resources | |
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- Understand basics of IP Law.
- Gain appreciation of IP as an asset.
- Learn basic IP strategies.
- Make contact with IP attorney for further exploration of the topic.
Chris Martin
Affiliate
Pinsent Mason, Outlaw
Session 11 |
Intellectual Property (Optional) | |||||||
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Wed. |
03 Dec. 2008 |
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| Required Readings |
| - Handouts - " The New Business Road Test": Chapters 9 & Appendix |
| Optional Readings |
| - "Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage" - from Patents to Trademarks, from Copyrights to Design Rights" by Christopher Pike - "Essentials of Licensing Intellectual Property" by Paul Lerner - "The Future of Ideas" Lawrence Lessig - "Developing an IP Strategy for Your Company: Leading Lawyers on Intellectual Property Portfolio Capitalization" by Books Aspatore - "Copy Fights: The Future of Intellectual Property in the Information Age" Adam Theirer |
| Online Resources |
Session Resources:
- Learn and apply Mullins "Seven Domains of Attractive Opportunities" to a real case.
- Gain knowledge on starting and
growing interent startups.
- Learn about how creativity discovery and confindence play out in the entrepreneurship game.
Session
07 |
Creativity, Discovery and Confidence | |||||||
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Wed. |
5 Nov. 2008 |
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Ajaz Ahmed
Founder
Freeserve
| Required Readings | |
| - Handouts - " The New Business Road Test": Chapters 7 & 8 |
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| Optional Readings | |
| - "The High Tech Entrepreneurs Handbook" by Jack Lang. - "High Tech Startup" by John Nesheim. - "A Small Business Is Not a Little Big Business" by Welsh and White. - "A Perspective on Entrepreneurship" by Stevenson. |
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| Online Resources | |
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- Watch Session Video here
- Learn the Fundamentals of Negotiation Strategy.
- Appreciate win-win scenarios.
- Negotiate mock deals and learn people skills through experience.
- Form understanding of Acquisitions & Equity dynamics.
Session 05 |
Negotiation | |||||||
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Wed. |
29 Oct. 2008 |
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Mike Clouser
Associate
Edinburgh-Stanford Link
| Required Readings | |
| - Handouts | |
| Optional Readings | |
| - "High Stakes no Prisoners" by Charles Ferguson | |
| Online Resources | |
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- View Session Slides here
- Watch Session Video here
Session Resources:
- Develop insight into what is "new" on the internet.
- See consumer internet opportunities from investor side.
- Gain understanding of how to market a new venture globally.
Patrick Chung
Venture Partner
NEA Ventures
Session 09 |
Pitches, Hits, and Misses | |||||||
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Wed. |
19 Nov. 2008 |
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Learning Outcomes:
- Watch Session Video here
Session Resources:
- Learn the basic skills necessary to research and assess a market opportunity.
- Learn and apply Mullin's "seven domains of attractive opportunities" model.
Session 02 |
Opportunity Assessment Modelling | |||||||
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Wed. |
8 Oct. 2008 |
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Mike Clouser
Associate
The Edinburgh-Stanford Link
| Required Readings | |
| - Handouts - " The New Business Road Test": Chapters 1 to 4 |
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| Optional Readings | |
| - Questionnaires for Business, by Sorensen - Focus Groups and the Development of New Products by Technological-ly Driven Companies, by McQuarrie & McIntyre. - Building Your Company's Vision, by Collins & Porras |
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| Online Resources | |
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- View Session Slides here (previous year)
- View Extra slides for this session here
- Watch Session Video here
Session Resources:
- Know how to format an Opportunity & Assessment.
- Understand the content required for a good opportunity assessment
- Learn how to write-up technology entrepreneurship case studies
Session 03 |
Writing an Opportunity Assessment (Customer-driven Feasibility Study) and Writing-up Case Studies |
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Wed. |
15 Oct. 2008 |
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Mike Clouser
Associate
Edinburgh-Stanford Link
| Required Readings | |
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- Handouts: a)Case study: "My SQL Open Source Database in 2004", Stanford Graduate School of Business b)Case Study: "Notting Hill Notes", London Business School c)Note: "Note on Market Research", Stanford Graduate School of Business - Mullins, New Business Road Test: Chapter 10, and 11 to 16 |
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| Optional Readings | |
| - None | |
| Online Resources | |
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- View Session Slides here
- Watch Session Video here
Session Resources:
- Understand the Role of Creativity in Entrepreneurship.
- Learn how to improvise: attention to reality, flexibility, trust, teamwork.
- Meet other classmates and learn social skills.
- Form better understanding of entrepreneurship as a lifestyle and career choice
- Make link between entrepreneurship and confidence
Session 06 |
Entrepreneurship and You (Optional) | |||||||
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Thu. |
30 Oct. 2008 |
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G.07 | |||||||

Mike Ramsay
Venture Partner
NEA Ventures
| Required Readings | |
| - " The New Business Road Test": Chapters 5 & 6 | |
| Optional Readings | |
| - The Monk and the Riddle by Randy Komisar. - Weird Ideas that Work by Robert Sutton - Six Thinking Hats by De Bono |
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| Online Resources | |
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- Watch Session Video here
Session Resources:
- Explore entrepreneurial networking both online and off.
- Appreciate networking as a lifelong strategy.
- Learn how to market yourself and develop your own elevator pitch.
- Plan a self-driven networking strategy.
- Compile toolbox of networking tools.
Session 04 |
Building A Network | |||||||
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Wed. |
22 Oct. 2008 |
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Mike Clouser
Associate
Edinburgh-Stanford Link
| Required Readings | |
| - Handouts | |
| Optional Readings | |
| - "The Art of the Start" by Guy Kawasaki |
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| Online Resources | |
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- Learn the entrepreneurial perspective.
- See entrepreneurship as a career
alternative.
- Learn some basics about entrepreneurship in Scotland and why it is encouraged.
- Meet other classmates and learn social skills.
- Begin to form teams.
Session 01 |
Introduction to the Course: Entrepreneurship in Scotland |
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Wed. |
1 Oct. 2008 |
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Mike Clouser
Associate
The Edinburgh-Stanford Link
| Required Readings | |
| - Course Syllabus | |
| Optional Readings | |
| - Global Entrepreneurship Monitor Reports (GEM) - GEM Scotland Report 2006 - GEM Scotland Report 2005 - GEM UK Report 2005/2006 - GEM World Report 2005/2006 |
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| Online Resources | |
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- This session has no slides
- This session has no video
Session Resources: