INFORMATICS ENTREPRENEURSHIP 2

" A great example of transatlantic excellence; the quality of speakers is outstanding and I hope students will be truly inspired by this course. It's hard to find a better illustration of linking business and academia." Jim Wallace2004 Deputy First Minister, and Minister for Education & Lifelong Learning

RESOURCE ACQUISITION, STRATEGY AND BUSINESS PLANNING:

Informatics Entrepreneurship 2 is the follow-on course to Informatics Entrepreneurship 1. Using the opportunity assessment that was constructed in this predecessor course, students will move their ideas for a high-technology business in the Informatics area towards commercialization through undertaking a rigorous business planning process. This will include: further market analysis, competition research and analysis, building competitive advantage, the development of marketing strategy including sales plans, the building of a human resource strategy and management plan, business modeling, presentation development and pitching, and projecting the financial performance of the new venture. The outputs of the course will include a fully developed business plan including financial and executive summary, and a slide- based presentation. These documents will compliment a team presentation to a panel of venture capitalists and business angel investors. Some student teams may be positioned to pursue proof-of-concept funding. A written examination will cover specific technical, financial and theoretical aspects of the course.