Required Books

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        Required Books
We recommend that you purchase this book for you will be using it extensively, both in and out of class. All the required books are available at Blackwell's in South Bridge (Near Old College), alternatively, they can be purchased at AMAZON.CO.UK
 
The Monk and the Riddle. By: Randy Komisar

Technology Ventures: From Idea to Enterprise
By: Richard C. Dorf and Tom Byers
Chapter 1, “My Opportunity: Why Will or Won’t This Work?”
Order From AMAZON.CO.UK


Paperback: 288 pages; Dimensions (in inches): 0.8 x 6.0 x 9.0
Publisher: Financial Times Prentice Hall; (September 13, 2004)
ISBN: 0273663569

 

**You can also download the eBook version:
Students are required to read the ENTIRE book by March 1st, it should take less than five hours to read.

Description:

So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisely and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful enterprise. No budding entrepreneur should leave the day-job or face an investor without having read this book. "The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One

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