Required Books

Copyrights©2009"Edinburgh Stanford Link"
Last Updated Monday, January 12, 2009 9:30
Scottish Enterprise
Stanford University
Edinburgh University
STVP Logo
Inspired by
In cooperation with
  Resources
   Contact
   About
   Members
   Calendar
   Admission
   Resources
   Syllabus
   Home Page
   Sponsors
        Required Books
We recommend that you purchase this book for you will be using it extensively, both in and out of class. All the required books are available at Blackwell's in South Bridge (Near Old College), alternatively, they can be purchased at AMAZON.CO.UK
 
The Monk and the Riddle. By: Randy Komisar

Technology Ventures: From Idea to Enterprise
By: Richard C. Dorf and Tom Byers
Chapter 1, “VENTURE OPPORTUNITY, CONCEPT, AND STRATEGY”
Order From AMAZON.CO.UK


Paperback: 664 pages;
Publisher: McGraw Hill
ISBN: 978-0073044668

 

**You can also download the eBook version:
Students are required to read the ENTIRE book by March 1st..

Description:

Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as “technology entrepreneurship.” Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. The book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators. It provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.

For additional textbook materials at no charge including videos/podcasts, suggested cases, and a sample syllabus, please see this website at Stanford University: http://techventures.stanford.edu . Thomas Byers has created a textbook blog at http://www.thomasbyers.org in order for the authors to continuously share insights about technology and high-growth entrepreneurship

 

 Optional Books
 Online Content
 Previous Videos
 Useful Resources